SPIDA Infographics

SPIDA Software, a Bentley Systems company, asked us to create a series of infographics highlighting the best features of their SPIDAcalc and SPIDAsilk software offerings. As the copywriter for the project, I was asked to condense these features into easy-to-consume, infographic-ready content that communicated the best selling points of both platforms.

SPIDA Software, a Bentley Systems company, wanted a set of infographics to help their customers quickly grasp the power behind their two main software offerings: SPIDAsilk and SPIDAcalc. 

After reading through SPIDA’s existing product brochures, I spent some time learning about the challenges facing their industry. Both platforms are instrumental in helping install and maintain overhead power and telecommunication lines. SPIDA prides itself on being created for and by the people working on these lines, so it was important I understand where their audience was coming from. I focused on learning to speak their language to make sure everyone in the industry knew exactly why SPIDA software is the best in the industry for their work.

These infographics have been shared publicly on social media, in emails to potential customers, and internally to help viewers quickly grasp exactly what SPIDAcalc and SPIDAsilk do. They’ve also become great assets for comparing which platform does what and how they work together.