Google Cloud Blogs

I regularly ghostwrite for the Google Cloud’s blog page. From announcements to editorial pieces, each piece is tailored to the voice of a specific byliner and focused on translating engineering speak into readable, easily digested content that educates and converts.

Most of my work for Google Cloud (GC) has been specific to their public sector outreach needs. The goal for these is often to deliver news, communicate best practices, or celebrate wins within the public sector as a whole. 

I write each blog from an outline of key points to ensure the core message is communicated effectively. After a rough draft done in the general Google voice, I do a second pass to tailor the blog’s voice to the specific byliner. This helps the audience build a relationship with key members of the GC public sector team. Weaving in keywords, inbound and outbound links, and additional resources are all part of this process as well. My drafts then go back to the byliner so that they can fine-tune the language to their own voice. 

Many of my blogs have been cited or featured in outside new publications. They also usually rank in on the first page for the SEO keywords used in writing them. Each blog helps build lasting professional relationships and partnerships for Google Cloud.